Rising hip-hop artist RickyBoy is back with a bang, dropping his latest single, “Step Up Freestyle”, straight from the heart of north London. With influences stemming from his upbringing and a deep-rooted passion for music, RickyBoy’s newest release promises to captivate audiences with its raw energy and infectious beats.
The artist’s evolution is evident in his discography, from the impactful debut EP RickySzn in 2020 to subsequent singles and live performances that have collectively garnered over 200,000 views on his YouTube channel. “Step Up Freestyle” takes a fresh approach, showcasing RickyBoy’s growth and his commitment to doing things on his own terms. The track delivers a message of unity within the artist’s inner circle, emphasising the crucial role they play in his artistic journey. RickyBoy’s team, SPMM, may come from diverse backgrounds, but they share a common respect for the grind, which is celebrated through their music.
This new single is a testament to RickyBoy’s artistic versatility and determination to rise above challenges. The accompanying music video, directed by JV, adds visual depth to the narrative, providing fans with a captivating and immersive experience.
Speaking about the inspiration behind “Step Up Freestyle”, RickyBoy explains, “‘Step up’ derives from my catch phrase ‘steppy’, which applies to everyone with a goal or ambition in life to achieve greater things. Unity and brotherhood embody ‘Step Up Freestyle’. Myself and the team were abroad in Kenya when I recorded the track off the dome.”
“Step Up Freestyle” is a compelling addition to RickyBoy’s growing body of work, showcasing his commitment to authentic storytelling.
“Step Up Freestyle” is out now on all platforms.
